Are VVS Diamonds Real?

Welcome to the latest blog from Mathews Jewelers, where elegance, knowledge, and approachability are our guiding principles. Today, we're delving into the captivating world of VVS diamonds. For over 40 years, our family-owned business has been illuminating Southeast Texas and Southwest Louisiana with unparalleled jewelry expertise. Let's explore the reality behind VVS diamonds and why they are treasured in fine jewelry collections.

Understanding Diamond Clarity

Clarity is a critical aspect of a diamond's allure. It refers to the absence of inclusions and blemishes. VVS diamonds, for Very Very Slightly Included, are among the elite in the clarity scale. These gems boast minimal inclusions, often invisible to the naked eye, making them a coveted choice for those seeking near perfection.

The Rarity and Value of VVS Diamonds

VVS diamonds are a rare find. Their scarcity enhances their value, positioning them below the Internally Flawless and Flawless categories. At Mathews Jewelers, we take pride in offering these exquisite gems, highlighting our commitment to quality as members of the Jewelers of America and the Texas Jewelers Association.

Debunking Myths: The Authenticity of VVS Diamonds

A common myth is that VVS diamonds aren't natural. This couldn't be further from the truth. Each VVS diamond at Mathews Jewelers is AGS Certified or GIA Certified, ensuring authenticity and quality. Our Beaumont location, led by Michelle, and our Mid County location, managed by Michael, offer expert guidance in selecting genuine VVS diamonds.

Purchasing VVS Diamonds: Insider Tips

When buying VVS diamonds, focus on certification and expert appraisal. Remember, we offer complimentary ring cleaning and appraisal with every purchase, ensuring your diamond's brilliance is forever captivating. 

Plus, with interest-free financing options, owning a VVS diamond becomes a reality.

Caring for Your VVS Diamonds

Maintaining your VVS diamond's sparkle is essential. We recommend professional cleaning, a service we proudly offer free of charge. This ensures your diamond remains as brilliant as the day you first saw it.


VVS diamonds are not just real; they symbolize elegance and rarity. At Mathews Jewelers, we're honored to be part of your journey in choosing the perfect diamond. In closing, we invite you to explore our unique bridal collections and fine diamond jewelry at Mathews Jewelers. Whether you visit in-store for personalized service or call us for more information, we're here to make your diamond experience unforgettable. Our commitment to excellence is not just a promise; it's a 40-year legacy.

Visit us at our Beaumont store (4010 North Dowlen Road, Beaumont, TX 77706) or Mid County store (3308 HWY 365, Nederland, TX 77627).

You may also like

View all
Example blog post
Example blog post
Example blog post